In 2012, Caroline Malatesta and her husband, JT, were expecting their fourth child, their first boy. Caroline had first planned to have the baby at St. Vincent’s hospital. That’s when she saw the Brookwood ads. They promoted natural childbirth, and showed Caroline everything she wanted to see: all the equipment that is used in the natural birth community.
“Brookwood’s advertising is what first piqued my interest in natural birth,” said Malatesta. She also said that: “What was promised online and then confirmed through my doctor was the most influential.” So she decided to have her son at Brookwood Baptist Medical Center in Birmingham, Alabama.